MINDFüLL - Mental Health Campaign

A concept mental health campaign aiming to raise awareness around the mental health support that is available to students at Edinburgh Napier University.

MINDFüLL - Mental Health Campaign

A concept mental health campaign aiming to raise awareness around the mental health support that is available to students at Edinburgh Napier University.

We were tasked with creating a concept mental health strategy that aimed to increase awareness of Edinburgh Napier University's invaluable mental health advisors among students.
In order to achieve this, we engaged in discussion with the support team to discover some key facts behind the cause and the message they were hoping to convey. This resulted in "MINDFüLL", a friendly, colourful and to-the-point campaign, that aimed to break down the stigma and anxiety around seeking help and with speaking to advisors (which were key themes identified in workshops).
MINDFÜLL Brand
MINDFÜLL Brand
Guage Poster
Guage Poster
Battery Poster
Battery Poster
Infographic
Infographic
Ultimately we created several eye-catching posters, a digestible infographic and motion graphic adverts. These would be published across Napier's platforms in both print and web and be integrated with the university's virtual learning environment to increase reach and success.
Watch the promotional motion graphics

Our other work

Articulate Cultural Trust: Collider
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Foxfire Theatre – “If My Granny Could Run” Web Play
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We helped a small theatre company adapt their newest play for web during a global pandemic.
Articulate Cultural Trust and The Verbatim Formula
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Covering a collaborative event between Articulate Cultural Trust and The Verbatim Formula aiming to design and improve services for care experienced young people.
John Ferry – "Let's Make Better Happen"
2019
A high-quality campaign video with an efficient turnaround and successful online reach. Shared and seen by 25k people across various social platforms.
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The creation of an effective crowdfunding video for a theatre company, with an efficient turnaround.
Articulate Cultural Trust and The Big House
2019
The third in a series of collaborative sessions hosted by Articulate Cultural Trust aiming to improve services around care experienced young people.
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Adjust / Adapt Exhibition '21
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We were commissioned to document an artist residency where Articulate and their Young Advisors researched and developed a film training unit and specialised film festival.
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