We were tasked with creating a concept mental health strategy that aimed to increase awareness of Edinburgh Napier University's invaluable mental health advisors among students.
In order to achieve this, we engaged in discussion with the support team to discover some key facts behind the cause and the message they were hoping to convey. This resulted in "MINDFüLL", a friendly, colourful and to-the-point campaign, that aimed to break down the stigma and anxiety around seeking help and with speaking to advisors (which were key themes identified in workshops).
Ultimately we created several eye-catching posters, a digestible infographic and motion graphic adverts. These would be published across Napier's platforms in both print and web and be integrated with the university's virtual learning environment to increase reach and success.
Watch the promotional motion graphics