MINDFüLL – Mental Health Campaign

A concept mental health campaign aiming to raise awareness around the mental health support that is available to students at Edinburgh Napier University.

MINDFüLL – Mental Health Campaign

A concept mental health campaign aiming to raise awareness around the mental health support that is available to students at Edinburgh Napier University.

We were tasked with creating a concept mental health strategy that aimed to increase awareness of Edinburgh Napier University's invaluable mental health advisors among students.
In order to achieve this, we engaged in discussion with the support team to discover some key facts behind the cause and the message they were hoping to convey. This resulted in "MINDFüLL", a friendly, colourful and to-the-point campaign, that aimed to break down the stigma and anxiety around seeking help and with speaking to advisors (which were key themes identified in workshops).
MINDFÜLL Brand
MINDFÜLL Brand
Guage Poster
Guage Poster
Battery Poster
Battery Poster
Infographic
Infographic
Ultimately we created several eye-catching posters, a digestible infographic and motion graphic adverts. These would be published across Napier's platforms in both print and web and be integrated with the university's virtual learning environment to increase reach and success.
Watch the promotional motion graphics

Our other work

Napier, Seriously: The Exit Interviews
2019
A 2D Animation project discussing life at university, animated in real time using motion captured performances.
Foxfire Theatre – Funding Pitch
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The creation of an effective crowdfunding video for a theatre company, with an efficient turnaround.
Adjust / Adapt Exhibition '21
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Video content to bring a digital exhibition to life for the Scottish Furniture Makers Association and Visual Arts Scotland.
John Ferry – "Let's Make Better Happen"
2019
A high-quality campaign video with an efficient turnaround and successful online reach. Shared and seen by 25k people across various social platforms.
Foxfire Theatre – Web Play
2020
We helped a small theatre company adapt their newest play for web during a global pandemic.
Edinburgh Napier University – Course Overviews
2019
A series of videos aimed at driving engagement and recruitment for School of Computing programmes.
Creative Edinburgh Awards 2021 Shortlist Movie
2021
Built on last year's event to bring yet another high quality, online presentation of the awards shortlist.
Articulate Cultural Trust – TUFF Project
2019
We were commissioned to document an artist residency where Articulate and their Young Advisors researched and developed a film training unit and specialised film festival.
Watermans Solicitors – "Know Your Rights To Grieve"
2020
Creation of a suite of emotionally engaging and informative animations to complement an integrated marketing campaign.
TweedLove Bike Festival '21
2021
Video production of two high-energy videos for the TweedLove Bike Festival, hosted in the Scottish Borders.
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