With all live events and gatherings postponed for the foreseeable, we were brought on board by Creative Edinburgh to develop a movie for their annual awards ceremony to showcase their line-up of talented nominees.
The in-person event usually sees attendees networking and chatting with the shortlisters before the ceremony, getting to know their nominated projects, so we wanted to emulate this aspect through a series of elevator pitches from the nominees. We then edited and animated these together in a dynamic collage style to really show off the projects.
We worked with animator Holly-May Ward who created the looping background animations that we really wanted to run throughout the event so that the branding would be present throughout. This was crucial as we didn't want this to be another video full of Zoom screen-captures on a black background, and we really wanted this to be as fun and engaging as possible.
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